Pexels vs Pixabay

Meet the contenders

Pexels — Free stock library

The free library done well: genuinely good photos and videos, a beloved free API, and no price at all — with the limits that come with free.

Pexels is what happens when a free library is run with taste. Owned by Canva, it offers millions of photos and videos — its Play Store listing says 3M+ — shot by a large contributor community and curated well above the free-library average, under a simple licence that does not even require attribution. It is the first tab most creators open for moodboards, prototypes and personal projects, and it earns that position. Any comparison that cannot say "for a lot of work, Pexels is simply enough" is not being straight with you.

The limits are the business model's limits. There is no music and no sound effects at all — two of the four media types simply do not exist here. There is no paid tier, which means there is also no licence record, no indemnification, no extended licence, no teams product and nobody whose job is to answer when a platform or client challenges your right to use a clip. The Pexels licence is permissive and broadly trusted, but trust is not paperwork: when a brand's lawyer asks for the licence, "it was on Pexels" is a weaker answer than a verification link.

Its API deserves the praise it gets: free, well documented, and playful in ways paid APIs are not, including search by colour. Brollvia's API exists for a different job — licensing with records, through REST and MCP — and for pure exploration a developer may honestly prefer Pexels'. The platforms are complements more than rivals: draft on free, ship on licensed. These pages exist to make that boundary precise rather than to pretend free is worthless.

Pixabay — Free stock library

The free library with audio: 6.2M+ assets including a real music and SFX catalogue — the most complete free option, with free's usual paperwork gap.

Pixabay is the other half of Canva's free-media empire, and in one respect it out-guns its sibling: breadth. Alongside photos, videos, illustrations and vectors, Pixabay carries music and sound effects — 230k+ music tracks within a claimed 6.2M+ assets — making it the only free library where a complete short film's media can, in principle, come from one free tab. For the world's zero-budget creators that is not a footnote; it is the product.

The caveats are the free model's caveats, plus one specific to audio. Pixabay's own documentation acknowledges that some music may be registered in YouTube's Content ID, meaning a track you are fully licensed to use can still draw an automated claim you must dispute — a rite of passage every volume creator eventually meets. And as with Pexels, free means no licence record per download, no extended licence, no indemnification, no teams product and contributors paid in exposure. The licence is clear and permissive; the evidence trail is yours to improvise.

Against Brollvia the shape of the choice is identical to Pexels, shifted by audio: Pixabay removes the "no music" argument, so the paid case rests entirely on paperwork, workflow and accountability — verifiable licences, panels in both NLEs, script-to-B-roll, agent licensing, generation on the record. For commercial producers those are the costs that actually bite. For everyone else, Pixabay is a genuinely good free library, and these pages say so without flinching.

Pricing, in each platform's own terms

Pexels

There is nothing to analyse and that is the point: Pexels costs $0, forever, for everything it has. Brollvia's Free plan is the honest counterweight — free searching and limited watermarked comps, with Pro at $15/mo unlocking the licensed originals — and it still does not beat $0 for the media Pexels carries. Where money re-enters the argument is downstream: a Content ID dispute, a client indemnity clause, a brand-safety review. One avoided dispute pays for years of Pro; zero disputes means Pexels was the right price all along. Price the risk, not the download.

Also price the missing media. A project that needs music and SFX cannot be finished on Pexels at any price — you will buy those elsewhere, per-track or by subscription, and the "free" project quietly acquires a budget anyway. Brollvia's case is one invoice for all four media types with the paperwork included. If your work is video-only and non-commercial, ignore this section and enjoy the free library; it is a good one.

Pixabay

Pixabay costs $0 for everything, including the audio that makes it uniquely complete among free libraries — so the pricing analysis is really a risk analysis. The free licence's costs are probabilistic: a Content ID claim to dispute (an hour of admin), a client who wants licence evidence you cannot produce (a credibility cost), a takedown argument with no indemnifier behind you (a real cost, rarely). Brollvia Pro at $99/yr prices all three risks at roughly $8 a month. High-volume or client-facing work clears that bar easily; a hobby channel may never clear it at all, and should not pretend otherwise.

One more pricing reality: "free" libraries monetise attention, not licences, so their incentives run toward catalogue growth and ecosystem pull (both Pexels and Pixabay sit inside Canva's orbit) rather than toward the licensing paperwork professionals need. That is not a criticism — it is why the paperwork does not exist, and why a paid specialist can charge $15 for what is, in the end, mostly evidence and machinery.

In the edit: workflow

Pexels

Pexels' workflow is frictionless browsing backed by a lovely API — teams even build internal tools on it. The friction arrives at delivery: no licence artefact to attach to the project, no verification for a client, and a hard stop when the timeline needs a track or a whoosh. Brollvia's loop is built for the delivery end: brief in, verified licensed assets out, in the editor or through your agent. Different moments of the same week, honestly served by different tools.

Pixabay

Pixabay's workflow is generous and simple: search everything, download, keep a note of the source page if you are disciplined. Its API is free and capable within rate limits — fine for tools and prototypes, but it licenses nothing and records nothing. Brollvia's loop assumes the delivery end matters: assets arrive in Premiere or Resolve with licence records attached, searchable by frame or by script, and provable to a third party. Creators feel the difference exactly once — the first time a client or platform asks — and it tends to be decisive.

Switching away

From Pexels

There is nothing to cancel and nothing to migrate — Pexels asks nothing of you, which is its charm. The practical switch is a habit: start new commercial work in a licensed library so the paperwork exists from day one, and keep Pexels for the exploratory phase it is perfect for. Past Pexels downloads remain governed by the Pexels licence as published when you took them; keep a note of source URLs in the project file, as you would for any free asset.

From Pixabay

As with any free library, there is nothing to cancel; the switch is a workflow habit for new commercial work. Keep source URLs for past Pixabay downloads in the project files (your only evidence trail), and be especially careful to note which audio tracks you used, in case a Content ID claim needs a dispute months later. Contributors weighing where to upload should compare exposure honestly against royalties: free libraries give reach; paid platforms give income; many portfolios use both deliberately.